Hello, my name is Archie.
I’m a four-month-old puppy.
I come to the office with my dad Antony and my mom Verity every morning.
As the banner above says, we are 150 people of 25 nationalities
and different voices - even a puppy’s are welcomed here.
Are you ready to see the agency through my eyes? Let’s get started...
I’m a star!
I’m a celebrity appearing in advertisements for a new campaign!!!
Oh, and in case you don’t know as much as I do about advertising, I’ll explain...
Well, ‘celebrity branding’ is a type of branding, or advertising, in which a celebrity uses his or her status in society to promote a product, service or charity.
This campaign is to sell this (it is usually call the Product)…
Here come the advertisements…
Posters:
(Needless to say, I’m the most handsome one. Otherwise, they would use the headline to cover my face like they have with guys’)
Film:
How’s my acting? You know what, I managed to deliver what the director wanted for most scenes in one take - not bad for a puppy, right? However, the scene with John Norman needed 99 takes before they felt it was right. I felt so bad about that, hope he doesn’t take it personally!
Interactive Advertising:
“Interactive, the future of advertising is here!”
Even a puppy has been told about this. Work produced here at W+K Amsterdam runs globally and this one is no exception. People from all over the world can keep track of the progress on this blog.
A campaign is a good one only if it helps to sell the product.
As a celebrity, to some extent, I feel responsible for its success.
I need your support! Thank you very much!
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