As a celebrity helping to launch the project, I’m proud to announce the sale of badges so far.  According to official sources, more than 20% of the target group has ordered their badges in the first two days. Amazing, right?

Human beings are always fun to observe. A better understanding helps me to get along with them. I’ll try...


Analysis from economic point of view:
Assumption 1:
Everyone in this chart gives as generously as each other to people in need (the charity, which is to be confirmed).

Observation 1:
Boyd and Elissa are the big spenders.
Conclusion 1:
Well, in economics, the amount you spend is proportional to your wealth…
THEY MUST BE RICH!

Analysis from social point of view:
Assumption 2:
Information flow is free among individuals.

Observation 2:
Rick and Barney, Andrew and Colin have all got their own badges.


Conclusion 2:
There is tremendous peer pressure to wear fashionable badges.
(Peer pressure: the strong influence of a group, especially of CHILDREN, on members of that group to behave as everyone else does)

Analysis from individual point of view:
Assumption 3:
Maximization theory holds true for people in this chart. Well, it means everyone is selfish.

Observation 3:
Instead of their own badges,
Boyd gave his wife badges of their three lovely kids as a birthday present.

Feliciano gave his mom a badge drawn from a picture when he was a child as  a birthday present.

Conclusion 3:
They sacrifice the chance to have their own badges in order to give the best to their families.
This is LOVE!  (I wish I could have 30 euros to give my dad, Antony and my mom, Verity each a badge too!)

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