Can You FIFA 08?

Our new integrated campaign for EA FIFA 08 covers print, TV, banners, emails and a rather nifty website.  It involved three TV shoots, three digital shoots and four print shoots taking place across 3 countries: Czech Republic, UK and Brazil.  Phew!

The campaign features Ronaldinho BBQing in a samba hall, Wayne Rooney and Sergio Ramos playing a spot of golf and Miroslave Klose getting a suit fitted with Franck Ribery.

Copywriter Mikey Farr explains: "The idea was to challenge the players with spectacular goals created by the gamers and essentially say to them, 'Hey, I know you're an international football superstar but can you create a goal as good as this?'  Hence the line, 'Can You FIFA 08?'"

'Can You FIFA 08?' was created by CD Eric Quennoy and Interactive Creative Director Joakim Borgstrom, with copywriter, Mikey Farr and art director, Craig Melchiano.  TV and digital spots were directed by Sven Super with photography by Sacha Waldman

To view the films and hidden 'hotspots' go to the 'Can You FIFA 08?' website.

To give you a taster, here's the print...