APG Awards

This week has been superb for our Planning department. This is the first year that we've entered the APG Creative Strategy Awards and frankly, we've done rather well.

The APG (Account Planning Group) exists to champion excellence in creative thinking. It's the foremost and longest-established organisation representing the interests of account planners worldwide. So it's quite a coup when the organisation recognises creative thinking at it's best.

We came home with no less than one gold, one silver, one bronze, two special awards and … drum-roll please … The APG Strategy Agency of the Year! Okay, we share that award as joint winners with M&C Saatchi, but that's okay, we have big hearts.

We're known for our creative work; these awards show that we're also recognised in the industry for our creative thinking. This is especially good for us in the category of Multi-Market (international), where we won Gold, Silver and Bronze in a category that celebrates creative ideas which cross borders.

Congratulations to everyone involved, especially Loz for the Coke work and papers submitted, and Dave for managing to wriggle his way onto stage a total of six times.

Awards

APG Strategy Agency of the Year (shared with M&C Saatchi)

Special Prize for Best Creative Brief (Nike Air Max)

Special Prize for Best Contribution to the Theory & Practice of Planning (Coca-Cola Classic)

Gold for Multi-Market (Coca-Cola Classic)

Silver for Multi-Market (Nike Air Max)

Bronze for Multi-Market (Nike Women's Dance)