FIFA Street III

Below you will find a viral created for the FIFA Street III which leads to the WK created fifastreet3.com.

The viral was seeded globally as part of a TV, Print, OOH and Digital campaign for the latest instalment of the fifa Street 3 franchise that launched at the end of February.  By the time the game launched the viral had 6million+ views and had also been featured on CNN, “La Jugada” (Televisa Deportes) in Mexico, and Sky Sports in Europe.  Views are currently approaching 10million...

As veiws of the viral grew so did an online debate regarding where the line between what was real and what was fake was.  Adding fuel to that fire, WK and EA worked quickly to release this PR film featuring interviews with Team Ryoko (the trick masters behind the film).  It was quickly picked up by several TV stations around the world. 

We'll leave it to you to decide where the line is drawn...