Think Global, Act Stupid

Coke side of music

Countries around the world have been localising our Coke Side of Life campaign. Here's a nice example of how this idea can travel by JWT Brazil:

The Coke side of music

Interactive World Cup

The 2006 Interactive World Cup, co-sponsored by our client EA, was held here in Amsterdam recently. Loz, Nick and Neil were there to witness 32 valiant young thumb jockeys battle for a first prize of €20k. Here's Nick jostling his way into one of the official photos:

(c) FIFA/foto-net

The grand prize was awarded by Dutch football legend Edgar Davids.

(c) FIFA/foto-net

EA virals in the news

The EA virals were featured on the news in Britain last night in an unintentionally hilarious piece bemoaning the influx of commercials on YouTube. In a stunning revelation that surely left viewers reeling, the presenter gravely informed the nation that-

"Some companies seem to be using YouTube to push their own adverts."

NO! Say it ain't so!

They showed the Rooney clip, then cut to Paul Kemp-Robertson, editor of Contagious Magazine, who basically complimented us on a job well done:

"This is classic viral marketing, there's a lot of very clever strategy gone into this. It looks like something accidental people have maybe stumbled across that perhaps shouldn't really be there."

The item covered other recent virals (Mentos/Diet Coke, Levi's giant marionette and General Motor's flying cars), then the reporter says,

"You'd think this would have YouTube purists pounding their heads on their keyboards in disgust."

What purists? It's mostly a bunch of kids sharing their favorite commercials and TV clips. Content is content. Nobody cares where it comes from. The report concludes:

"So, Wayne Rooney as he really is or a clever marketing ploy. You decide. Either way, this is one virus that's bound to catch on."

The news people deliver all this with an air of disgust, and yet they're using our work to fill a 5-minute section of their program and sell the advertising space around it. Now THAT's a clever ploy.

Coke Essence of You winner!

Inspired by our Bottle films, which captured the essence of the brown bubbly stuff, Coca-Cola challenged consumers to create short films that captured the essence of themselves. The final judging was done by animators from Nexus, Transistor Studios and Lambo, as well as our Coke creative directors Hunter and Rick. And here's the winner, Bottle It Up, which wins $5,000 of a/v equipment for future productions.

Nike Italy ads of the week

Our 'Made In Italy' print work is featured in this week's Creative Review.

Up the Factory

Link: The First Post: Coca Cola’s new ad is full of fizz.

Women Love Nike

Nike has been voted advertiser of the year by the Women's Image Network, according to Adrants.